FOR IMMEDIATE RELEASE
Toronto, ON – August 5, 2025 — Elite Franchise, publisher of the Canadian Elite Franchise 100, and Franchise Assembly, producer of Let’s Grow! Franchise Growth Assembly, have announced a strategic partnership to strengthen and expand the reach of Canada’s only franchise growth assembly.
Both organizations are on a mission to elevate franchising in Canada by connecting, recognizing, and supporting the country’s top-performing and emerging franchise brands. This partnership brings together two dynamic platforms that are quickly gaining momentum across the Canadian franchise landscape.
“We’re thrilled to partner with Franchise Assembly ‘Let’s Grow!’ and bring greater visibility to the brands that are truly shaping the future of franchising in Canada,” said Scott English, Global Brand Director of Elite Franchise Canada. “At Elite Franchise, our goal has always been to celebrate excellence and inspire growth. Let’s Grow! aligns perfectly with that mission, and together, we’re creating a stronger, more connected franchise community from coast to coast.”
Let’s Grow! Franchise Growth Assembly returns to Toronto on December 3–4, 2025. It is the only Canadian event exclusively focused on growth and education for franchisors, offering deep-dive tracks, peer collaboration, and actionable strategies designed to move brands forward.
The two-day assembly features deep-dive tracks in franchise development, operations, marketing, and leadership, and is known for its expert-led content sessions, collaborative format, and action-driven strategies.
“Both of our organizations are new to the Canadian market, but we’re already making waves, and this partnership is a reflection of that,” said Michael Hyam, co-founder of Franchise Assembly. “Elite Franchise is tapped into some of the strongest brands in Canada, and we’re proud to work together to expand the Let’s Grow! platform and bring more visibility and value to Canadian franchisors.”
As part of the partnership, Elite Franchise will collaborate on Let’s Grow! coverage and promotion to help expand its exposure to a broader audience of franchisors and suppliers. Together, the two organizations aim to provide more substantial resources and recognition for franchise brands driving growth in Canada.
Franchise Assembly is also strategically partnered with The National Franchise Show, North America’s largest franchise exhibition, to further strengthen exposure and connection between franchisors and prospective franchisees across the country.
For more information about attending or sponsoring Let’s Grow! Franchise Growth Assembly, visit their website to learn more. The event is December 3-4, 2025 and will be held at the DoubleTree by Hilton Hotel Toronto Downtown.
About Elite Franchise
Elite Franchise is a leading media platform that ranks and celebrates high-performing franchise brands. With a growing footprint in Canada, its Elite Franchise 100 list spotlights the most successful and innovative concepts in the industry.
About Franchise Assembly
Franchise Assembly is a peer-driven education and event company focused on connecting franchisors and industry leaders through high-impact programming. Its portfolio includes the Franchise Marketing Live!, Hello Mastermind Peer Groups & Retreats, Let’s Grow! Franchise Development & Sales Assembly (US-based) and Let’s Grow! Franchise Growth Assembly—its flagship Canadian event—offering a fresh approach to franchise collaboration and professional development across North America.