Everyone does. Executive leadership, directors, VPs, and franchisors all need training and community to excel in our roles and see growth in our systems. So, we created Franchise Assembly to host events, masterminds, and trainings to fill this gap.
Applicable training and advice
Supportive peer community
FUN and INSTRUCTIVE events
Modern approach to franchising
Competition with peers
Gatekeeping knowledge
Old school training and advice
Sticking to the status quo
Meet The Team
michael Hyam
CEO / Co-Founder Franchise assembly
Michael is a pro in all things events. He's the National Franchise Show Director, helping franchise brands highlight their unique opportunities to franchise prospects across Canada and the USA. With his extensive experience in event management, Michael co-founded Franchise Assembly to bring incredible training and education to the franchise sales industry.
Liane Caruso
CMO / Co-Founder Franchise assembly
Liane has 20+ years experience in franchise marketing and growing companies. She successfully scaled her own marketing agency before starting the HelloCMO franchise marketing consultancy. Constantly driven to solve problems, Liane co-founded Franchise Assembly, a top-tier events and training company in the franchise space in 2023.
From events that create real impact to peer mastermind groups that connect you with fellow executives, Franchise Assembly has events and trainings focused on connection and improvement.