on a mission to make professional development the standard

Leaders In Franchise Sales & Marketing Need Professional Development

we saw a need in franchising

Everyone does. Executive leadership, directors, VPs, and franchisors all need training and community to excel in our roles and see growth in our systems. So, we created Franchise Assembly to host events, masterminds, and trainings to fill this gap.

FEB 2-4 | Dallas/Ft Worth

Franchise Sales & Development Assembly

APR 30 - MAY 2 | Nashville

Mastermind Retreat For Marketing & Fran Dev Execs

NOV 3 | Tampa

The Let's Grow! Marketing & Tech Summit

NOV 4-5 | Tampa

Mastermind Retreat For Marketing Executives

DEC 3-4 | Toronto

Franchise Development & Marketing Assembly

MORE EVENTS

Browse the full calendar of industry events here

What we're about

Applicable training and advice

Supportive peer community

FUN and INSTRUCTIVE events

Modern approach to franchising

What we're not about

Competition with peers

Gatekeeping knowledge

Old school training and advice

Sticking to the status quo

Meet The Team

michael Hyam

CEO / Co-Founder Franchise assembly

Michael is a pro in all things events. He's the National Franchise Show Director, helping franchise brands highlight their unique opportunities to franchise prospects across Canada and the USA. With his extensive experience in event management, Michael co-founded Franchise Assembly to bring incredible training and education to the franchise sales industry.

Liane Caruso

CMO / Co-Founder Franchise assembly

Liane has 20+ years experience in franchise marketing and growing companies. She successfully scaled her own marketing agency before starting the HelloCMO franchise marketing consultancy. Constantly driven to solve problems, Liane co-founded Franchise Assembly, a top-tier events and training company in the franchise space in 2023.

Build Your Network & Learn practical strategies

your source for unfiltered franchise education

the LFG PODCAST WITH MIKE & LIANE

Mike and Liane, Co-Founders of Franchise Assembly, on your airwaves every other Tuesday with a podcast packed with unfiltered franchise education from some of the smartest minds in the industry!

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YOUTUBE

events and education for growing franchise brands and people

ready to level up your skills and network?

From events that create real impact to peer mastermind groups that connect you with fellow executives, Franchise Assembly has events and trainings focused on connection and improvement.

2025 events

masterminds