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Welcome To The Top-Ranked Franchise Development & Sales Event In The Industry
Let's grow! dallas 2027
Staying current on the latest sales techniques is essential for growth
we all want to sell more franchises
We've put together a comprehensive program to teach everything from the basics of franchise development to the latest sales techniques and trends that even the most seasoned experts want to know!
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Accommodation Details
TOP TIER NETWORKING
We create fun opportunities throughout the event to have great conversations with the leaders and experts in the room. This year we're even heading to the rodeo!
LEARN FROM EXPERTS
Sessions are facilitated by seasoned professionals who understand the intricacies of franchise sales and are on the pulse of the latest tactics that actually work!
SELL MORE FRANCHISES
Implementing the techniques learned will elevate your franchise sales game and attract more qualified candidates to join your franchise network.
NEW TRICKS & TOOLS
ALL dogs can learn new tricks! This event focuses on industry innovation and tactical advice. We have tracks for newbies and seasoned professionals.
'What is everyone else doing to get more leads?' and 'how do we understand the latest tech options?'
we're answering questions like...
We created this event to go beyond the usual panel of experts to create a truly instructional event with multiple session formats.
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What franchise Leaders are saying about Let's grow:
walk away with tools that you can apply In Your Business Tomorrow
2027 agenda coming soon
Take a peek at the schedule from 2026 to get a taste of what this event looks like!
Tuesday, January 27, 2026
3:00 PM - 5:00 PM: Franchising For Good event to benefit the Ronald McDonald House of Ft Worth - in the barn, on hotel property!
7:00 PM - 9:00 PM: Networking Barn Party
Wednesday, January 28, 2026
8:00 AM - 5:00 PM: Breakfast, keynote, content sessions, roundtables, lunch, and workshops
8:00 AM - 8:30 AM: Champagne Toast & Networking Hall
Thursday, January 29, 2026
8:00 AM - 4:00 PM: Breakfast, fireside chat, content sessions, lunch, roundtables, and workshops
6:00 PM - 8:00 PM: Closing Night Party - Join us at Billy Bob's for a live rodeo, line dancing, pool tables, food & drink to close out the event! Transportation not provided.
Friday, January 30, 2026 (ADD-ON)
9:00 AM - 1:00 PM Executive Franchise Recruitment Masterclass Presented by CGI Franchise, with Art Coley.
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let's grow 2027 keynote speakers
The Ultimate Do-Over: What I’m Doing Differently in Franchising the Second Time Around
What would you change if you could rebuild your franchise system from scratch with decades of hindsight? After 30 years in franchising and successfully launching and scaling her own brand, Nancy is taking a clean slate to launch a new concept backed by 100 corporate locations.
Interviewed by Paul Pickett of WildBirds Unlimited, Nancy will dive into the critical traps she is avoiding, the foundational learnings she is still bringing with her, how she is bridging the gap between Dev and Ops from day one, and the modern playbook for building a brand that is truly built to scale.
Keynote by Nancy Bigley, CFE, President of Stores at Madison Reed
INTERVIEWED BY PAUL PICKETT OF WILDBIRDS UNLIMITED
scroll to see MORE TOP NOTCH INDUSTRY SPEAKERS
hyatt regency dallas
2027 accommodation details
300 Reunion Boulevard Dallas, Texas, 75207 United States
We have secured a discounted rate of $239/night.
Book Your Room
Are you interested in sponsoring? We'd love to have you! Limited opportunities available. Please email Michael Hyam at michael@franchiseassembly.com
Big Thank You To Our Sponsors!
Presenting Sponsor:
The Partner Assembly:
Daimond Sponsor:
Sponsorships & Speaking
Interested in sponsoring or speaking at the next Let's Grow! event? Opportunities include hands-on education, roundtable leadership, panel facilitation, and more.
Sponsor Contact
For Franchisors, Franchise Development & Sales Roles, Franchise marketers, and anyone seeking the absolute best in franchise community
so what are you waiting for?
Our training program will provide you with expert guidance on the ins and outs of franchising, including franchise agreement development, site selection, marketing strategies, legal, real estate and construction, and franchisee training. Need help convincing your boss? Start here!
Our educational event provides expert-led sessions covering all facets of franchising, including franchise agreement development, marketing strategies, legal considerations, real estate and construction, and sales process. With dozens of sessions, gain the insights and tools you need to grow your brand strategically and intentionally. Let's Grow!
Refunds and cancellations: Registration fees are not refundable but we can transfer to another person within the same company. If you cancel or do not attend, there are no refunds.
This event is proudly produced by Franchise Assembly in partnership with The National Franchise Show.
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