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join us for canada's only franchise growth conference!
want to sell more franchises?
Staying current on the latest TRENDS AND TACTICS is essential for growth
The Blueprint for Franchise Growth
We've put together a comprehensive program with multiple tracks to teach everything from the basics of franchise development to the latest operations and marketing tactics that even the most seasoned experts want to know!
register now
walk away with tools that you can apply In Your Business Tomorrow
What franchise Leaders are saying about Let's grow:
The Agenda
As it gets closer to the event, we'll be adding a list of the amazing sessions, speakers, and schedule for Let's Grow! Check back here for updates, or email hello@franchiseassembly.com to get added to our email list.
featured let's grow SessionS
Hack the Hype: Harness AI for Growth Without Losing the Human Touch
Everyone is talking about AI, but most people are either overwhelmed by the noise or convinced they already have it figured out. The reality is, both groups are missing the mark. In this session, Ford Saeks reveals how to strip away the hype and use AI the right way to reach your goals. Discover how to boost local marketing, strengthen customer engagement, and improve sales, while keeping the human experience that builds loyalty and accelerates growth. Walk away with clarity, confidence, and a practical plan you can put to work right away.
About Ford Saeks:
Hall of Fame keynote speaker and business growth accelerator Ford Saeks has helped clients generate over $1 billion in sales worldwide. With decades of experience in franchising, Ford equips audiences with proven tools and fresh perspectives to spark growth, in alignment with your systems, at every level of an organization. Discover more at ProfitRichResults.com.
ATTEND THIS ENGAGING AI SESSION BY Ford Saeks, CSP, CPAE
KEYNOTE BY KYLA Dufresne, Founder + CEO of Foxy Box Laser + Wax Bars
How to Fail in franchising: Falling Flat can actually set you up to soar
Failure isn’t the opposite of success, it’s the foundation of it. Join Kyla Dufresne, Founder + CEO of Foxy Box Laser + Wax Bars, as she candidly shares the story of her first failed attempt at franchising. With 24+ thriving locations across Canada today, Kyla will walk you through the hard lessons, the missteps, and the mindset shifts that turned failure into fuel for growth. This session is packed with real, unfiltered insights for entrepreneurs considering franchising their business. Learn how to recover, rebuild, and ultimately thrive, you won’t want to miss it.
About Kyla Dufresne:
Kyla Dufresne is the Founder + CEO of the award-winning Foxy Box Laser + Wax Bars. From humble beginnings—waxing out of the back of a jewellery store—to what Foxy Box is today, Kyla has worked tirelessly to build a business that supports her vision that feeling foxy is not a luxury…it’s a basic human right. Learn more about her successful concept at foxyboxwaxbar.com/franchise.
KEYNOTE BY matt smith, Vice President of Blenz coffee
From Legacy to Tomorrow: My Journey Evolving Blenz for a New Era
Matt Smith, Vice President of Blenz Coffee, presents a 50-minute exploration of transforming a 30-year coffee franchise into a dynamic leader in today’s market. This presentation traces the strategic journey of blending Blenz’s rich legacy with bold innovation to create a standout “Purple Cow” franchise that thrives in a competitive landscape.
About Matt Smith:
Drawing from his professional ascent to executive leadership, Matt shares how innovative strategies, sustainable practices, and community engagement are reshaping Blenz’s legacy for a new era. Through real-world insights, Matt will demonstrate Blenz’s bold reintroduction to the market, from revitalised operations to forward-thinking initiatives, offering a compelling vision for how storied brands can thrive in today’s dynamic landscape. Learn more at blenz.com/franchising
The PropertyGuys.com Journey: From An idea to Canada’s largest private real estate franchise system
Attend this Fireside Chat with Jeremy Demont & Ken LeBlanc
Discover how a bold vision to disrupt real estate led PropertyGuys.Com to choose franchising as their growth strategy, how they awarded their first 10 franchise locations in less than 10 months, and transformed that momentum into a thriving, coast-to-coast national network.
This candid conversation will explore the challenges, pivotal decisions, and entrepreneurial spirit that fueled their journey from an idea to becoming Canada’s largest private real estate franchise system.
To close the fireside chat session, Ken and Jeremy will open the floor for a Q&A, giving you the chance to ask your burning questions and gain firsthand insights from their experience in franchising.
Driving Franchisee Performance & Results by Fostering Accountability
Workshop hosted by Angela Coté and Jennifer Brannon of AC Inc.
Every franchisor wants stronger performance, but the gap between where franchisees are today and where they could be often feels impossible to close. The missing link? Accountability. In this interactive 90-minute workshop, Angela Coté and Jennifer Brannon from AC Inc. will break down how accountability directly drives results, empowers franchisees, and accelerates system-wide growth.
Through real-world examples, group discussions, and practical activities, participants will identify where gaps exist in their own organizations and experience proven techniques for fostering accountability. Attendees will leave with actionable insights, tools, and a framework they can immediately apply to elevate performance and achieve lasting results.
SCROLL TO SEE our other EVENT speakers!
Networking & Fun Hosted by Dipchand LLP
Connect, laugh, and unpack the learnings of the day at Dipchand LLP offices at the Simpson Tower on December 3rd from 5:30 P.M. to 7:00 P.M. Thanks to Dipchand for hosting!
DoubleTree by Hilton Hotel Toronto Downtown
accommodation details
108 Chestnut Street, Toronto, ON M5G 1R3
+1-800-222-TREE
Our room block is secured at $269/night. Book ASAP!
BOOK YOUR ROOM
Are you interested in sponsoring? We'd love to have you! Limited opportunities available. Please email Michael Hyam at michael@franchiseassembly.com
Big Thank You To Our Sponsors
Sponsorships & Speaking
Interested in sponsoring or speaking at the next Let's Grow! event? Opportunities include hands-on education, roundtable leadership, panel facilitation, and more.
SPONSOR CONTACT
We Created This Event To Go Beyond the usual panel of experts to create a truly instructional event with multiple session formats
Answer questions like 'What is everyone else doing to get more leads?' and 'how do we understand the latest tech options?'
For Franchisors, Fran DEV & Sales Roles, marketers, OPERATIONS PROS, and anyone seeking the absolute best in franchise community
so what are you waiting for?
Our training program will provide you with expert guidance on the ins and outs of franchising, including franchise agreement development, site selection, marketing strategies, legal, real estate and construction, and franchisee training. Need help convincing your boss? Reach out!
register now
Our educational event provides expert-led sessions covering all facets of franchising, including franchise agreement development, marketing strategies, legal considerations, real estate and construction, and sales process. With dozens of sessions, gain the insights and tools you need to grow your brand strategically and intentionally. Let's Grow!
Refunds and cancellations: Registration fees are not refundable but we can transfer to another person within the same company. If you cancel or do not attend, there are no refunds.
This event is proudly produced by Franchise Assembly in partnership with The National Franchise Show.
