FORT WORTH, tx | 9 am - 1 pm ct | January 30, 2026
Agenda
Accommodation
Details
the franchise recruitment masterclass
An In-Depth Franchise Recruitment Day Designed For Executive Leaders
Brought To You By:
Brought To You By:
Session Provided By:
Presented By:
Franchise Executives: Transform Your Recruitment Strategy
the not-to-be-missed franchise recruitment deep dive:
Blueprint for Growth: A Franchise Recruitment Day for Executives
Build a Smarter Franchise Recruitment Engine for 2026
led by art coley, ceo of cgi franchise
The Franchise Recruitment Masterclass is a one-day, deep-dive event designed to give executives the techniques and methods to lead your franchise recruitment teams with intention and accountability.
Diagnose and correct performance gaps in your recruitment funnel
Use data to measure & manage every stage of the candidate journey
Lead your recruitment team with intention and accountability
Position your brand competitively in a noisy lead market
Run authentic and effective Step 1 calls for your recruitment
Improve lead conversion through two-way engagement
who this is for:
masterclass includes:
For Franchisor Executive Leadership – CEOs, CDOs, VPs, Owners, Recruitment Managers, and Private Equity Operating Partners.
- Do you lead or manage a brand with a minimum of 30-40 active franchise units?
- Are you actively invested in the monthly lead generation for your franchise brand?
- Does your brand have a recruitment team of at least two dedicated team members?
Keep scrolling for the full agenda! This Masterclass includes in-depth peer discussion, case studies, and tactical takeaways.
- The 4-hour Franchise Recruitment Masterclass session.
- One pre-Masterclass session and two post-Summit coaching sessions held via Zoom.
- 13-Week Exec Metrics Dashboard – track what matters most.
- A data packet with your results vs. session brands vs. industry.
REGISTER NOW
The Agenda
JANUARY 30, 2026
Friday
8:00 AM -9:00 AM CT: Networking Breakfast
9:00 AM - 1:00 PM CT: Session Content
What We'll Cover:
Diagnosing the Real Issues
• Root cause analysis in recruitment failures
• Common breakdowns between marketing & conversion
• Metrics that reveal the hidden story
Measuring What Matters
• Tracking data across lead sources, timelines, and stages
• Dashboard views for daily/weekly accountability
• Data that drives better recruiter management
Brand Positioning & Marketing Alignment
• Craft a compelling narrative: What candidates desire
• Differentiation through clarity, not clutter
• Bridging brand strategy and recruitment messaging
Conversion: Step 1 & 2-Way Communication
• Structuring legit Step 1 calls with transparency
• Teaching recruiters to listen, not just pitch
• Framework for candidate-led, brand-guided discovery
Leading & Managing the Recruitment Machine
• Managing recruiters with metrics and meaningful 1:1s
• Proactive recruitment team management
• Tools to monitor, coach, and drive recruiter performance
Wrap-Up & Commitments
• Peer discussion: What’s working in your brand?
• Action planning: Lead recruitment better next week
• Optional follow-up support options
8:00 AM -9:00 AM CT:
Networking Breakfast
9:00 AM - 1:00 PM CT:
Session Content
What We'll Cover:
Diagnosing the Real Issues
• Root cause analysis in recruitment failures
• Common breakdowns between marketing & conversion
• Metrics that reveal the hidden story
Measuring What Matters
• Tracking data across lead sources, timelines, and stages
• Dashboard views for daily/weekly accountability
• Data that drives better recruiter management
Brand Positioning & Marketing Alignment
• Craft a compelling narrative: What candidates desire
• Differentiation through clarity, not clutter
• Bridging brand strategy and recruitment messaging
Conversion: Step 1 & 2-Way Communication
• Structuring legit Step 1 calls with transparency
• Teaching recruiters to listen, not just pitch
• Framework for candidate-led, brand-guided discovery
Leading & Managing the Recruitment Machine
• Managing recruiters with metrics and meaningful 1:1s
• Proactive recruitment team management
• Tools to monitor, coach, and drive recruiter performance
Wrap-Up & Commitments
• Peer discussion: What’s working in your brand?
• Action planning: Lead recruitment better next week
• Optional follow-up support options
Although the Masterclass is designed to be added to your Let's Grow programming, this event can also be attended by non-Let's Grow registrants. Limited seats available!
meet art coley
presented by the ros academy™
Art Coley’s journey into franchising began at just 15 years old when he opened a hamburger stand in his hometown of Temple, TX. That early experience didn’t just teach him how to run a business; it sparked a lifelong passion for entrepreneurship and the power of small business ownership to transform lives.
Over the following decades, Art would rise to become one of the most trusted and innovative leaders in the franchise industry. His career has been defined by a single, clear mission: to make business ownership more accessible and successful for aspiring entrepreneurs around the world.
Learn more about CGI Franchise
connect on linkedin
By the early 2000s, Art had already played key roles in driving system-wide growth for Top 200 franchise brands. But it was in 2015 that he made perhaps his most significant contribution to the industry: founding CGI Franchise and developing the Recruitment Operating System® (ROS®). This groundbreaking system was born from a critical insight — that many franchises had great products and solid foundations, but were stalled by an inefficient, unstructured approach to development and recruitment.
ROS® changed the game. With its proven, repeatable processes, franchise brands now had a roadmap for scalable, sustainable growth — attracting the right candidates, onboarding them effectively, and supporting them toward long-term success. Art is a teacher, coach, and champion for franchise brands who are ready to grow with integrity, discipline, and results. His deep knowledge of recruitment, development, and onboarding has made him a go-to expert for brands across industries and continents.
north Fort Worth, the Marriott Hotel & Golf Club at Champions Circle
accommodation details
3300 Championship Parkway, Fort Worth, TX 76177
We have secured a discounted rate of $189/night.
book your room!
An Exclusive event for the Executives Leading Franchise Growth
limited seats! get yours today!
This executive-level session delivers a deep dive into the most critical levers of franchise recruitment success. Attendees will explore how to pinpoint performance issues, align marketing with brand messaging, and lead teams using real-time data. From mastering Step 1 calls to crafting high-converting narratives, each module equips leaders with proven strategies for impact. Participants leave with an actionable growth plan, powerful peer insights, and access to ongoing support for lasting results.
REGISTER TODAY
memories from LET's GROW EVENTS
Refunds and cancellations: Registration fees are not refundable but we can transfer to another person within the same company. If you cancel or do not attend, there are no refunds.
This event is proudly produced by Franchise Assembly in collaboration with ROS® Powered by CGI Franchise
