FORT WORTH, tx | 9 am - 1 pm ct | January 30, 2026

Agenda

Accommodation 

Details

the franchise recruitment summit

An In-Depth Franchise Recruitment Day Designed For Executive Leaders

Brought To You By:

Brought To You By:

Session Provided By:

Presented By:

Franchise Executives: Transform Your Recruitment Strategy 

the not-to-be-missed franchise recruitment deep dive:

Blueprint for Growth: A Franchise Recruitment Day for Executives

Build a Smarter Franchise Recruitment Engine for 2026

led by art coley, ceo of cgi franchise

The Franchise Recruitment Summit is a one-day, deep-dive event designed to give executives the techniques and methods to lead your franchise recruitment teams with intention and accountability.

Diagnose and correct performance gaps in your recruitment funnel

Use data to measure & manage every stage of the candidate journey

Lead your recruitment team with intention and accountability

Position your brand competitively in a noisy lead market

Run authentic and effective Step 1 calls for your recruitment

Improve lead conversion through two-way engagement

REGISTER NOW

don't miss out - get your spot today

who this summit is for:

this summit includes:

For Franchisor Executive Leadership – CEOs, CDOs, VPs, Owners, Recruitment Managers, and Private Equity Operating Partners.

  • Do you lead or manage a brand with a minimum of 30-40 active franchise units?
  • Are you actively invested in the monthly lead generation for your franchise brand?
  • Does your brand have a recruitment team of at least two dedicated team members?

Keep scrolling for the full agenda! This Summit includes in-depth peer discussion, case studies, and tactical takeaways.

  • The 4-hour Franchise Recruitment Summit session.
  • One pre-Summit session and two post-Summit coaching sessions held via Zoom.
  • 13-Week Exec Metrics Dashboard – track what matters most.
  • A data packet with your results vs. session brands vs. industry.

REGISTER NOW

The Agenda

JANUARY 30, 2026

Friday

8:00 AM -9:00 AM CT: Networking Breakfast
9:00 AM - 1:00 PM CT: Session Content

What We'll Cover:

Diagnosing the Real Issues
• Root cause analysis in recruitment failures
• Common breakdowns between marketing & conversion
• Metrics that reveal the hidden story

Measuring What Matters
• Tracking data across lead sources, timelines, and stages
• Dashboard views for daily/weekly accountability
• Data that drives better recruiter management

Brand Positioning & Marketing Alignment
• Craft a compelling narrative: What candidates desire
• Differentiation through clarity, not clutter
• Bridging brand strategy and recruitment messaging

Conversion: Step 1 & 2-Way Communication
• Structuring legit Step 1 calls with transparency
• Teaching recruiters to listen, not just pitch
• Framework for candidate-led, brand-guided discovery

Leading & Managing the Recruitment Machine
• Managing recruiters with metrics and meaningful 1:1s
• Proactive recruitment team management
• Tools to monitor, coach, and drive recruiter performance

Wrap-Up & Commitments
• Peer discussion: What’s working in your brand?
• Action planning: Lead recruitment better next week
• Optional follow-up support options

8:00 AM -9:00 AM CT:
Networking Breakfast
9:00 AM - 1:00 PM CT:
Session Content

What We'll Cover:

Diagnosing the Real Issues
• Root cause analysis in recruitment failures
• Common breakdowns between marketing & conversion
• Metrics that reveal the hidden story

Measuring What Matters
• Tracking data across lead sources, timelines, and stages
• Dashboard views for daily/weekly accountability
• Data that drives better recruiter management

Brand Positioning & Marketing Alignment
• Craft a compelling narrative: What candidates desire
• Differentiation through clarity, not clutter
• Bridging brand strategy and recruitment messaging

Conversion: Step 1 & 2-Way Communication
• Structuring legit Step 1 calls with transparency
• Teaching recruiters to listen, not just pitch
• Framework for candidate-led, brand-guided discovery

Leading & Managing the Recruitment Machine
• Managing recruiters with metrics and meaningful 1:1s
• Proactive recruitment team management
• Tools to monitor, coach, and drive recruiter performance

Wrap-Up & Commitments
• Peer discussion: What’s working in your brand?
• Action planning: Lead recruitment better next week
• Optional follow-up support options

Although the Summit is designed to be added to your Let's Grow programming, this event can also be attended by non-Let's Grow registrants. Limited seats available!

meet art coley

presented by the ros academy™

Art Coley’s journey into franchising began at just 15 years old when he opened a hamburger stand in his hometown of Temple, TX. That early experience didn’t just teach him how to run a business; it sparked a lifelong passion for entrepreneurship and the power of small business ownership to transform lives.

Over the following decades, Art would rise to become one of the most trusted and innovative leaders in the franchise industry. His career has been defined by a single, clear mission: to make business ownership more accessible and successful for aspiring entrepreneurs around the world.

Learn more about CGI Franchise

connect on linkedin

By the early 2000s, Art had already played key roles in driving system-wide growth for Top 200 franchise brands. But it was in 2015 that he made perhaps his most significant contribution to the industry: founding CGI Franchise and developing the Recruitment Operating System® (ROS®). This groundbreaking system was born from a critical insight — that many franchises had great products and solid foundations, but were stalled by an inefficient, unstructured approach to development and recruitment.

ROS® changed the game. With its proven, repeatable processes, franchise brands now had a roadmap for scalable, sustainable growth — attracting the right candidates, onboarding them effectively, and supporting them toward long-term success. Art is a teacher, coach, and champion for franchise brands who are ready to grow with integrity, discipline, and results. His deep knowledge of recruitment, development, and onboarding has made him a go-to expert for brands across industries and continents.

north Fort Worth, the Marriott Hotel & Golf Club at Champions Circle 

accommodation details

3300 Championship Parkway, Fort Worth, TX 76177
We have secured a discounted rate of $189/night. 

book your room!

An Exclusive Summit for the Executives Leading Franchise Growth

limited seats! get yours today!

This executive-level session delivers a deep dive into the most critical levers of franchise recruitment success. Attendees will explore how to pinpoint performance issues, align marketing with brand messaging, and lead teams using real-time data. From mastering Step 1 calls to crafting high-converting narratives, each module equips leaders with proven strategies for impact. Participants leave with an actionable growth plan, powerful peer insights, and access to ongoing support for lasting results.

REGISTER TODAY

memories from LET's GROW EVENTS

Refunds and cancellations: Registration fees are not refundable but we can transfer to another person within the same company. If you cancel or do not attend, there are no refunds.

This event is proudly produced by Franchise Assembly in collaboration with ROS® Powered by CGI Franchise