Join the ROS® FRANCHISE RECRUITMENT MASTERCLASS at
let's grow!
Join ROS® for an immersive, hands-on masterclass on January 27th from 12 - 4 PM in Dallas, TX.
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For Franchise Executive Leaders
Masterclass Agenda
Brought To You By:
Brought To You By:
Session Provided By:
Presented By:
Franchise Executives: Transform Your Recruitment Strategy
Blueprint for growth: a franchise recruitment day for executives
Build a Smarter Franchise Recruitment Engine for 2027
led by art coley, ceo of cgi franchise
The Franchise Recruitment Masterclass is a one-day, deep-dive event designed to give executives the techniques and methods to lead your franchise recruitment teams with intention and accountability.
Diagnose and correct performance gaps in your recruitment funnel
Use data to measure & manage every stage of the candidate journey
Lead your recruitment team with intention and accountability
Position your brand competitively in a noisy lead market
Run authentic and effective Step 1 calls for your recruitment
Improve lead conversion through two-way engagement
who this is for:
masterclass includes:
For Franchisor Executive Leadership – CEOs, CDOs, VPs, Owners, Recruitment Managers, and Private Equity Operating Partners.
- Do you lead or manage a brand with a minimum of 30-40 active franchise units?
- Are you actively invested in the monthly lead generation for your franchise brand?
- Does your brand have a recruitment team of at least two dedicated team members?
Keep scrolling for the full agenda! This Masterclass includes in-depth peer discussion, case studies, and tactical takeaways.
- The 4-hour Franchise Recruitment Masterclass session
- One pre-Masterclass session and two post-Summit coaching sessions held via Zoom
- 13-Week Exec Metrics Dashboard — track what matters most
- A data packet with your results versus session brands versus industry
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JANUARY 27, 2027 | Wednesday 12 - 4 PM
What We'll Cover
- Root cause analysis in recruitment failures
- Common breakdowns between marketing and conversion
- Metrics that reveal the hidden story
Measuring What Matters
- Tracking data across lead sources, timelines, and stages
- Dashboard views for daily/weekly accountability
- Data that drives better recruiter management
Data Analytics & AI in Franchise Recruitment (NEW this year)
- Content TBD
New Ground-Breaking Reports Released by ROS® (NEW this year)
- First, look at ROS®'s newest analytics reports for franchise development
- Content TBD — details on which reports will be featured
- How these reports translate into action for recruiters and leadership
Brand Positioning & Marketing Alignment
- Craft a compelling narrative: what candidates desire
- Differentiation through clarity, not clutter
- Bridging brand strategy and recruitment messaging
Conversion: Steps 1 & 2-Way Communication
- Structuring legit Step 1 calls with transparency
- Teaching recruiters to listen, not just pitch
- Framework for candidate-led, brand-guided discovery
Leading & Managing the Recruitment Machine
- Managing recruiters with metrics and meaningful 1:1s
- Proactive recruitment team management
- Tools to monitor, coach, and drive recruiter performance
Wrap-Up & Commitments
- Peer discussion: what's working in your brand?
- Action planning: lead recruitment better next week
- Optional follow-up support options
Although the Masterclass is designed to be added to your Let's Grow programming, this event can also be attended by non-Let's Grow registrants. Limited seats available!
The Agenda
Root cause analysis in recruitment failures
Common breakdowns between marketing and conversion
Metrics that reveal the hidden story
Measuring What Matters
Tracking data across lead sources, timelines, and stages
Dashboard views for daily/weekly accountability
Data that drives better recruiter management
Data Analytics & AI in Franchise Recruitment (NEW this year)
Content TBD
New Ground-Breaking Reports Released by ROS® (NEW this year)
First, look at ROS®'s newest analytics reports for franchise development
Content TBD — details on which reports will be featured
How these reports translate into action for recruiters and leadership
Brand Positioning & Marketing Alignment
Craft a compelling narrative: what candidates desire
Differentiation through clarity, not clutter
Bridging brand strategy and recruitment messaging
Conversion: Steps 1 & 2-Way Communication
Structuring legit Step 1 calls with transparency
Teaching recruiters to listen, not just pitch
Framework for candidate-led, brand-guided discovery
Leading & Managing the Recruitment Machine
Managing recruiters with metrics and meaningful 1:1s
Proactive recruitment team management
Tools to monitor, coach, and drive recruiter performance
Wrap-Up & Commitments
Peer discussion: what's working in your brand?Action planning: lead recruitment better next week
Optional follow-up support options
meet art coley
presented by the ros academy™
Art Coley’s journey into franchising began at just 15 years old when he opened a hamburger stand in his hometown of Temple, TX. That early experience sparked a lifelong passion for entrepreneurship and the power of small business ownership to transform lives.
Art would rise to become one of the most trusted and innovative leaders in the franchise industry. His career has been defined by a single, clear mission: to make business ownership more accessible and successful for aspiring entrepreneurs around the world.
By the early 2000s, Art had played key roles in driving growth for Top 200 franchise brands. In 2015, he founded CGI Franchise and developed the Recruitment Operating System® (ROS®). This system was born from a critical insight — that many franchises had great products and solid foundations, but were stalled by an inefficient, unstructured approach to development and recruitment.
ROS® changed the game. With its proven, repeatable processes, franchise brands now had a roadmap for scalable, sustainable growth. Art is a teacher, coach, and champion for franchise brands who are ready to grow with integrity, discipline, and results. His deep knowledge of recruitment, development, and onboarding has made him a go-to expert for brands across industries and continents.
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hyatt regency dallas
accommodation details
300 Reunion Boulevard Dallas, Texas, 75207 United States
We have secured a discounted rate of $239/night.
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An Exclusive event for the Executives Leading Franchise Growth
limited seats! get yours today!
Join ROS® for an immersive, hands-on masterclass designed to help franchise development leaders and recruitment teams diagnose what's really holding back growth and build a smarter, more consistent recruitment engine. This year's session adds a new focus on data analytics and AI, equipping attendees with the tools to modernize how they track, forecast, and manage recruitment performance.
Register Now
Refunds and cancellations: Registration fees are not refundable but we can transfer to another person within the same company. If you cancel or do not attend, there are no refunds.
This event is proudly produced by Franchise Assembly in collaboration with ROS® Powered by CGI Franchise
