Agenda
Accommodation
Details
An In-Depth Franchise Recruitment Day Designed For Executive Leaders
Brought To You By:
Brought To You By:
Session Provided By:
Presented By:
Blueprint for Growth: A Franchise Recruitment Day for Executives
The Franchise Recruitment Summit is a one-day, deep-dive event designed to give executives the techniques and methods to lead your franchise recruitment teams with intention and accountability.
Diagnose and correct performance gaps in your recruitment funnel
Use data to measure & manage every stage of the candidate journey
Lead your recruitment team with intention and accountability
Position your brand competitively in a noisy lead market
Run authentic and effective Step 1 calls for your recruitment
Improve lead conversion through two-way engagement
For Franchisor Executive Leadership – CEOs, CDOs, VPs, Owners, Recruitment Managers, and Private Equity Operating Partners.
Keep scrolling for the full agenda! This Summit includes in-depth peer discussion, case studies, and tactical takeaways.
JANUARY 30, 2026
Friday
8:00 AM -9:00 AM CT: Networking Breakfast
9:00 AM - 1:00 PM CT: Session Content
What We'll Cover:
Diagnosing the Real Issues
• Root cause analysis in recruitment failures
• Common breakdowns between marketing & conversion
• Metrics that reveal the hidden story
Measuring What Matters
• Tracking data across lead sources, timelines, and stages
• Dashboard views for daily/weekly accountability
• Data that drives better recruiter management
Brand Positioning & Marketing Alignment
• Craft a compelling narrative: What candidates desire
• Differentiation through clarity, not clutter
• Bridging brand strategy and recruitment messaging
Conversion: Step 1 & 2-Way Communication
• Structuring legit Step 1 calls with transparency
• Teaching recruiters to listen, not just pitch
• Framework for candidate-led, brand-guided discovery
Leading & Managing the Recruitment Machine
• Managing recruiters with metrics and meaningful 1:1s
• Proactive recruitment team management
• Tools to monitor, coach, and drive recruiter performance
Wrap-Up & Commitments
• Peer discussion: What’s working in your brand?
• Action planning: Lead recruitment better next week
• Optional follow-up support options
8:00 AM -9:00 AM CT:
Networking Breakfast
9:00 AM - 1:00 PM CT:
Session Content
What We'll Cover:
Diagnosing the Real Issues
• Root cause analysis in recruitment failures
• Common breakdowns between marketing & conversion
• Metrics that reveal the hidden story
Measuring What Matters
• Tracking data across lead sources, timelines, and stages
• Dashboard views for daily/weekly accountability
• Data that drives better recruiter management
Brand Positioning & Marketing Alignment
• Craft a compelling narrative: What candidates desire
• Differentiation through clarity, not clutter
• Bridging brand strategy and recruitment messaging
Conversion: Step 1 & 2-Way Communication
• Structuring legit Step 1 calls with transparency
• Teaching recruiters to listen, not just pitch
• Framework for candidate-led, brand-guided discovery
Leading & Managing the Recruitment Machine
• Managing recruiters with metrics and meaningful 1:1s
• Proactive recruitment team management
• Tools to monitor, coach, and drive recruiter performance
Wrap-Up & Commitments
• Peer discussion: What’s working in your brand?
• Action planning: Lead recruitment better next week
• Optional follow-up support options
Although the Summit is designed to be added to your Let's Grow programming, this event can also be attended by non-Let's Grow registrants. Limited seats available!
Art Coley’s journey into franchising began at just 15 years old when he opened a hamburger stand in his hometown of Temple, TX. That early experience didn’t just teach him how to run a business; it sparked a lifelong passion for entrepreneurship and the power of small business ownership to transform lives.
Over the following decades, Art would rise to become one of the most trusted and innovative leaders in the franchise industry. His career has been defined by a single, clear mission: to make business ownership more accessible and successful for aspiring entrepreneurs around the world.
By the early 2000s, Art had already played key roles in driving system-wide growth for Top 200 franchise brands. But it was in 2015 that he made perhaps his most significant contribution to the industry: founding CGI Franchise and developing the Recruitment Operating System® (ROS®). This groundbreaking system was born from a critical insight — that many franchises had great products and solid foundations, but were stalled by an inefficient, unstructured approach to development and recruitment.
ROS® changed the game. With its proven, repeatable processes, franchise brands now had a roadmap for scalable, sustainable growth — attracting the right candidates, onboarding them effectively, and supporting them toward long-term success. Art is a teacher, coach, and champion for franchise brands who are ready to grow with integrity, discipline, and results. His deep knowledge of recruitment, development, and onboarding has made him a go-to expert for brands across industries and continents.
3300 Championship Parkway, Fort Worth, TX 76177
We have secured a discounted rate of $189/night.
This executive-level session delivers a deep dive into the most critical levers of franchise recruitment success. Attendees will explore how to pinpoint performance issues, align marketing with brand messaging, and lead teams using real-time data. From mastering Step 1 calls to crafting high-converting narratives, each module equips leaders with proven strategies for impact. Participants leave with an actionable growth plan, powerful peer insights, and access to ongoing support for lasting results.
Refunds and cancellations: Registration fees are not refundable but we can transfer to another person within the same company. If you cancel or do not attend, there are no refunds.
This event is proudly produced by Franchise Assembly in collaboration with ROS® Powered by CGI Franchise