join the next Franchise marketing live in denver, co!
Get your spot at THE event for franchise marketers, happening on Nov 2-3, 2026
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Accommodation Details
The Event For All Franchise Marketers
Brought to You By:
Brought To You By:
A MARKETING & TECH ASSEMBLY
THis is the ONE ROOM EVERY FRANCHISE MARKETER SHOULD BE IN
Title Sponsor:
Title Sponsor:
Where Marketing & Technology Converge for Scalable Growth
From the creators of Let’s Grow! and Hello Mastermind, this one-day event brings together platform insiders and top franchise marketers. Expect clear strategies, actionable tools, and real conversations about the trends and technology shaping 2027... and how to use them to grow!
designed for the marketers who are shaping what's next
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View The Agenda
What PEOPLE are saying about franchise marketing live:
What to Expect
Our events are designed to deliver high-impact learning in multiple formats so every marketer gets value:
This mix of formats ensures that you’ll receive both big-picture strategy and practical, hands-on takeaways, while also connecting with others in the franchise community.
Dedicated time to connect with fellow franchisors, suppliers, and thought leaders. Whether it’s during breaks, meals, or the closing reception, you’ll build relationships that last long after the event ends.
> Networking
Interactive small-group discussions where you can dive deeper into specific challenges, exchange best practices, and learn directly from peers.
> Roundtables
Short, dynamic spotlights that break up the content throughout the day. Think of them as quick-hitting, high-energy presentations on a single big idea, trend, or tool, designed to inspire action and spark conversation.
> Power Plays
Industry leaders share insights, strategies, and real-world case studies that you can apply immediately to your business.
> Sessions & Panels
The Agenda
We're still solidifying the most amazing content and schedule for Check back as we add even more sessions, and stay in touch with us on LinkedIn for agenda and event updates!
For travel and planning purposes:
FML starts Monday, November 2 at 1p MT and ends Tuesday, November 3 at 5p MT
We will host a party on Monday evening 6-8p
There will be a half-day AI workshop (add-on) Monday, November 2, 8:00a-12:00p MT
Click here to look at last year's schedule!
From Brand Builder to Business Leader: Why Marketing Is the New CEO Pipeline
For years, marketers were viewed as the storytellers of the business. Today, they are becoming the operators, strategists, and growth drivers companies need in the leadership seat. Hear from the CEO of MassageLuXe as she shares her path from marketing leader to CEO and makes the case for why marketers are uniquely positioned to lead companies.
This session will break down what marketing leaders should be doing now to move into broader business leadership. From building financial fluency and operational credibility to understanding unit economics and influencing across departments. For CMOs and marketing leaders ready for a bigger role, this conversation goes beyond campaigns to what it really takes to run the business.
Keynote by Kristen Pechacek, CEO of MassageLuXe
SPEAKERS & SESSIONS
How AI Is Transforming Franchise Development: From Lead Scoring to Relationship Building
Rick Batchelor will present on a franchisor panel, How AI Is Transforming Franchise Development: From Lead Scoring to Relationship Building, focused on where AI is actually adding value across lead management, outreach, and candidate nurturing.
The conversation will lean into practical, real-world applications—how brands are using AI today to improve lead scoring, personalize messaging, streamline territory checks, and create more relevant, persona-driven marketing—while still maintaining authentic, relationship-driven development processes.
Session by Rick Batchelor, CXO, Franchise Ninja
ADD THIS AI WORKSHOP TO YOUR REGISTRATION
Plus!
half Day AI Workshop led by Ingrid Schneider and the team at Train in Your Lane
AI is changing faster than most marketing teams can keep up — which is exactly why we’re bringing back a hands-on, roll-up-your-sleeves workshop designed for marketers who want to learn by doing.
Because the AI landscape evolves almost daily, the exact workshop topics will be refined closer to the event to ensure attendees are learning the most relevant tools, tactics, and real-world applications happening right now, not what was trending six months ago.
This is not a sit-back-and-watch session. Bring your laptop, get your AI hands dirty, and come ready to experiment. This optional add-on workshop takes place before the FML event and is the perfect way to kick off the week with hands-on learning and fresh ideas.
Monday Nov 2nd | 8a - 12p | Brown Palace Hotel
Add-on to your registration for $495 | Light breakfast & coffee will be served
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The Brown Palace Hotel & Spa, Autograph Collection
321 17th Street, Denver, CO 80202
(303) 297-3111 | Room block rate secured at $239/night. Book your room quickly as the block will sell out!
Book Your Room Today!
ARRIVE ON MONDAY NOV 2ND
LEAVE ON WEDNESDAY NOV 4TH
Or Sunday, to attend the AI workshop on Monday morning!
BOOK YOUR ACCOMMODATION
Or late on Tuesday! The FML event ends at 5 pm on Nov 3rd.
Are you interested in sponsoring in 2026? We'd love to have you! Limited opportunities available. Please email Michael Hyam at michael@franchiseassembly.com
Big Thank You To Our Sponsors!
Hosted By:
The Partner Assembly:
Performance Partners:
Conversion Boost Partners:
Floor Pass Partners:
Title Sponsor:
Sponsorships & Speaking
Interested in sponsoring or speaking at the next Let's Grow! event? Opportunities include hands-on education, roundtable leadership, panel facilitation, and more.
Sponsor Contact
Memories from FML 2025
For All marketers in franchising - this is the place to learn, connect, and grow!
so what are you waiting for?
This event is a space for marketers in franchising to reflect on the marketing tactics, results, and lessons of 2026 and start concrete planning for 2027 by learning from experts in the industry. Need help convincing your boss? Reach out!
Refunds and cancellations: Registration fees are not refundable but we can transfer to another person within the same company. If you cancel or do not attend, there are no refunds.
This event is proudly produced by Franchise Assembly.
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