E07: Improve Your Fran Dev! With ClientTether

Hosts: Michael Hyam and Liane Caruso  
Guest: Dave Hansen, CEO of ClientTether and Keith Levenson, VP of Franchise Growth at ClientTether

This episode explores franchise development strategies, focusing on personalized marketing, data-driven decision-making, and effective communication throughout the sales funnel. 

Key discussions include leveraging data to inform marketing strategies, tracking lead response rates, and measuring the effectiveness of different marketing channels. The importance of personalized communication, technology, and prompt follow-up is emphasized, along with the need for compliance with texting regulations.

Podcast Summary: “Personalized Marketing and Data-Driven Decision-Making in Franchise Development”

KEY TOPICS DISCUSSED

Franchise Development Strategies

Personalized Marketing: Utilizing texting, emailing, and video content to build relationships and generate leads.

Data-Driven Decision-Making: Tracking lead response rates, measuring marketing channel effectiveness, and using data to improve marketing performance.

Communication and Lead Follow-Up

Immediate Follow-Up: Implementing follow-up sequences via text, email, and phone within five minutes to improve lead conversion rates.

Technology Integration: Using automation software and CRMs to streamline the follow-up process and maintain prompt communication with leads.

Compliance and Regulatory Changes

Texting Compliance: Ensuring lead forms are TCPA compliant to avoid penalties and adhere to FCC regulations.

Regulatory Updates: Staying informed about changing regulatory landscapes, such as new FCC regulations affecting texting and lead generation.

Diversifying Marketing Channels

Channel Diversity: Emphasizing the importance of diversifying marketing channels, including social media, content marketing, and franchise shows.

Measuring Results: Investing in channels with the highest yield and measuring lead quality to ensure effective marketing efforts.

Improving Sales Processes

Quick Response: The critical need for quick lead response times, ideally within an hour, to prevent lead attrition.

Automated Sequences: Using video messages, texts, and calls in automated sequences to connect with leads in a personalized manner.

Franchise Shows and Events

Event Participation: The importance of attending and sponsoring franchise shows and events to generate leads and network with industry professionals.

Face-to-Face Interactions: The continued relevance of trade shows for higher engagement and quality lead generation despite the rise of digital marketing techniques.

Interested in listening to the podcast episode? Tune in on Spotify!