E03: Coaches & Lead Gen! With Marissa Frois

LFG Podcast - Lead Gen

Hosts: Michael Hyam and Liane Caruso  
Guest: Marissa Frois, CEO of The Entrepreneur’s Source

This episode explores the role of Entrepreneur Source in helping individuals explore business ownership options and franchise development lead gen through technology, innovation, and comprehensive coaching and brokering services. 

The speakers emphasize the importance of maintaining fair play in franchising and lead gen including building strong relationships with coaches, franchisees, and partners to achieve success in franchise development.

Podcast Summary: “The Role of Entrepreneur Source in Franchise Development Lead Gen”

KEY TOPICS DISCUSSED

Entrepreneur Source and Its Services

Coaching Network: Entrepreneur Source provides personalized coaching and introductions to franchise opportunities, helping individuals explore various business ownership options.

Innovative Approach: Leveraging technology and fostering a culture of innovation to enhance coaching and brokering services.

Importance of Relationships in Franchising

Building Relationships: Emphasis on the significance of building and maintaining relationships with coaches, franchisees, and partners to achieve success.

Value Without Fees: Entrepreneur Source’s approach focuses on providing value to clients without charging placement fees, ensuring a fair and even playing field for all franchisees.

Franchise Coaching and Lead Generation

Personalized Solutions: Understanding clients’ goals and providing personalized solutions to help them explore franchise options they may not have considered before.

Collaboration and Networking: Coaches collaborate with franchisors to find potential candidates and keep dialogue ongoing, enhancing franchise business development.

Vetting Franchise Brands and Networks

Compatibility: Franchisors prioritize ensuring an even playing field for all franchisees and vetting brands and networks for compatibility with clients.

Network Goals: Members work with other networks but must have defined goals to ensure success. Without understanding the unique goals members can’t achieve success with their networks.

Interested in listening to the podcast episode? Tune in on Spotify!