Professional Development & Events for Franchise Brands and People.

Education & Training That You Can Implement In Your Brand Tomorrow

a franchise events company

Love franchising? So do we. That’s why we’re dedicated to bringing the industry (and YOU) the best in training, resources, and events—ensuring you’re supported by peers and empowered to enhance your franchise system.


Classroom-style education with practical applications you can use right away

Peer Advisory Groups that connect you with franchise leaders and peers 

Training and resources tailored to meet you at your current stage of professional growth

Building a community of franchise professionals both virtual and in-person

the franchise assembly programs

Let's Grow! Event Series

Interactive events for franchise development, sales, marketing & technology leaders to learn and grow together. In the US & Canada.

hello mastermind peer groups

Peer support and education for executives and marketers. Virtual and in-person options!

Paige Robinson Dosch, Fran Dev VP, american family Care

my brain is exploding (in the best way) and follow-ups have already been booked! 10/10 Will return next year!

Gigi Schweikert, CEO, Lightbridge Academy

Connecting with fellow franchise leaders at the let's grow conference has been an incredible experience!

Jerome Smalls, founder, soccerGemz Franchise

If you're in the franchise world (or thinking about it) this is THE Event to attend!

Rob Lancit, VP Fran Dev, Stratus Building Solutions

A real top-notch event for us often-forgotten franchise development folks! seriously amazing.

Vishal Bhasin, franchisor, wize computing academy

What an incredible opportunity to connect with franchise leaders and share insights on growth!

Christina Chambers, Chief Franchise Officer, Doxa Talent

Thank you for creating THE Best conference and bringing together the best of the best in franchising!

Michelle Munroe Rowan, CEO, franchise business review

SUCH Great energy on top of all the learning and networking. thrilled to be a part of this event!

What franchise Leaders are saying about Our Events:

Check Out Our Upcoming 2025 Events & Masterminds

FEB 2-4 | Dallas/Ft Worth

Franchise Sales & Development Assembly

APR 30 - MAY 2 | Nashville

Mastermind Retreat For Marketing & Fran Dev Execs

NOV 3 | Tampa

The Let's Grow! Marketing & Tech Summit

NOV 4-5 | Tampa

Mastermind Retreat For Marketing Executives

DEC 3-4 | Toronto

Franchise Development & Marketing Assembly

MORE EVENTS

Browse the full calendar of industry events here

investing in your Team's professional development Genuinely matters

the franchise assembly founders

Michael Hyam and Liane Caruso have decades of franchise development, marketing, and events experience between them. They launched Franchise Assembly in 2023 with the mission of bringing hands-on professional development to the industry.

our story

What happens when you focus on your team's professional development

Improves accountability and action steps taken in your leadership & team.

Peer groups & training give your team a trusted resource for gaining new ideas

Builds community where some leaders feel isolation in their role or department

your source for unfiltered franchise education

the LFG PODCAST WITH MIKE & LIANE

Mike and Liane, Co-Founders of Franchise Assembly, on your airwaves every other Tuesday with a podcast packed with unfiltered franchise education from some of the smartest minds in the industry!

SPOTIFY

YOUTUBE

events and education for growing franchise brands and people

ready to level up your skills and network?

From events that create real impact to peer mastermind groups that connect you with fellow executives, Franchise Assembly has events and trainings focused on connection and improvement.

2025 events

masterminds

Our Partnerships

National Event Management, an events leader across North America since 1983, believes in pushing the boundaries of what can be achieved at large scale, experiential events.

event schedule

National Event Management

The official print partner of Franchise Assembly, Suttle-Straus is a print company that supports franchise systems with client portals for franchisees.

LEARN MORE

Suttle-Straus