E21: Franchising Trends & Strategies of 2025 From SMB Advisors

Hosts: Michael Hyam and Liane Caruso  
Guests: Brian Luciani, SMB Franchise Advisors

Michael Hyam and Liane Caruso sat down on episode 21 of the LFG podcast with Brian Luciani of SMB Franchise Advisors to discuss the evolving landscape of franchising and the franchising trends & strategies of 2025. 

With over 550+ brands helped since 2009, SMB Franchise Advisors has established itself as a leading force in franchise development and growth. This is a must-listen episode for those new to franchising and seasoned professionals.

Podcast Summary: Franchising Trends & Strategies of 2025 From Brian Luciani of SMB Franchise Advisors

What Makes a Successful Franchise Candidate?

According to Luciani, several key factors determine franchise readiness:

• Operational Maturity: At least one year of operation with the specific model they want to franchise, showing complete seasonal cycles and proven profitability.
• Leadership Mindset: The ability to work “on” the business rather than “in” it. As Luciani puts it, “If you have to touch every piece of pepperoni, it’s not going to work.”
• Financial Commitment: Understanding that franchising requires significant investment beyond the initial setup. It’s not just about spending $20,000-50,000 to get started – it’s about committing to long-term growth.
• Systems Thinking: Willingness to delegate and implement proper systems, from bookkeeping to operations management.

Emerging Trends in Franchising

Several interesting trends are shaping the franchise industry:

• Ethnic QSR Concepts: 2024 saw a surge in sub-2,500 square foot ethnic food concepts
• Unique Service Businesses: Novel concepts like pond cleaning services and water well installation are finding success in specific markets
• Technology Integration: AI and other technologies are becoming integral to franchise operations, though Luciani emphasizes this should enhance rather than replace human connections

Looking to the Future

SMB Franchise Advisors continues to evolve, recently launching Stadium Ventures, a division focused on providing financial support to franchisors. This expansion reflects the company’s commitment to comprehensive franchise development support.

The Three-Phase Approach to Franchise Development

SMB Franchise Advisors employs a systematic 12-month accelerator program divided into three four-month phases:

• Legal Framework: Developing the Franchise Disclosure Document (FDD) and legal structure
• Marketing and Sales: Creating brand discovery, sales processes, and marketing materials
• Operations: Developing comprehensive operations manuals and training programs

Franchising In 2025: The Big Takeaway

Success in franchising isn’t about having the most innovative idea – it’s about building a system that others can replicate and execute effectively. 

As Luciani notes, “You don’t need to have the most amazing idea. You just need to be willing to be a part of a system, put the right people around you, and take their support to grow.”

For entrepreneurs considering franchising their business, the message is clear: focus on building solid systems, be willing to delegate, and understand that franchising is a long-term commitment requiring both financial and operational dedication.

Listen to the full episode now to hear more from Brian and the LFG Podcast team!