E20: Holistic Marketing Strategies For Franchise Brands

Hosts: Michael Hyam and Liane Caruso  
Guests: Joseph Mohay, President, Franchise Division, Ignite Visibility

On this episode of the podcast, Joe Mohay, President of the Franchise Division at Ignite Visibility shared holistic marketing strategies for franchise brands you can take with you into your system. 

With over 13 years of experience in the franchise industry and 24 years in digital marketing, Joe shared his wealth of knowledge and insights into the franchise landscape. 

Podcast Summary: Holistic Marketing Strategies And The Value Of Franchisee Communication

The Power of Holistic Marketing Strategies in Franchising

Joe emphasized the critical role holistic marketing plays in franchise growth. In an era where consumers are increasingly online, having a comprehensive approach to marketing is essential. 

• Leverage localized marketing to connect with specific communities.
• Utilize SEO to ensure franchises are discoverable in local searches.
• Combine paid advertising and organic efforts for maximum reach.
• Integrate various channels to create a cohesive brand experience.

To Have A Separate Franchise Development Site Or Not?

Liane and Joe also engaged in a discussion about whether to have your fran dev website on the same domain or a different domain from your consumer site.

Joe shared his input – he is team separate franchise development site domain but with a healthy linking strategy between your consumer website. He emphasized the value of having a lot of content on your fran dev website so you rank for healthy keywords and see results from your traffic.

Challenges Facing Franchises Today

During the discussion, Joe outlined some of the common challenges franchises face, including:

• Staying consistent with brand messaging across multiple locations.
• Balancing corporate oversight with local franchisee autonomy.
• Adapting to changing consumer behaviors and expectations.

To overcome these challenges, Joe recommended implementing scalable marketing systems and fostering open communication between franchisees and corporate teams. He also stressed the importance of a holistic marketing strategy that aligns corporate goals with local execution.

Emerging Trends in the Franchise Industry

Joe spoke passionately about emerging trends that are shaping the future of franchising. These include:

• The integration of AI and automation in marketing strategies.
• The growing importance of social proof and customer reviews.
• The rise of purpose-driven franchises that align with societal values like sustainability and community engagement.

Joe’s insights highlighted the dynamic nature of the franchise industry and the importance of staying ahead of trends. His passion for empowering franchises through innovative and holistic marketing strategies was truly inspiring.

As we gear up for the “Let’s Grow Franchise Show” in a few weeks, we’re excited to continue the conversation and learn more about what’s driving success in the franchise world.

Listen to the full episode now to hear more from Joseph and the LFG Podcast team!