Hosts: Michael Hyam and Liane Caruso
Guests: James Karl Butler, CEO of Franchise Sales Association and host of the Franchise Sales Secrets podcast.
James Karl Butler is a serial entrepreneur who has built five companies from the start-up phase to over a million dollars in revenue.
He is the author of twenty-one books including the best-selling Franchise Sales Secrets and Franchise Growth Strategies. He and his wife grew their first retail business from $0 to over $1,000,000 in sales in three years and grew another retail business from $0 to over $1,000,000 in just over 18 months.
In this episode, James shares his advice on productivity for franchisors and franchisees, systems for franchise sales teams, and actionable advice for franchise development.
KEY TOPICS DISCUSSED
Productivity Kryptonite
James explains that productivity kryptonite is something that particularly prevents you from getting something done. If it’s your phone, then put your phone across the room and ensure you can’t access it while you’re in your productive time – or turning the phone off is even better.
Understanding what your priorities are for each time in your day is helpful for leaders. It’s also important for leaders to model productivity practices for franchise sales teams and franchisees.
Passion For The Franchising Industry:
The episode offers insights into James’s passion for the franchise industry and his depth of experience in franchise sales, marketing, and leadership.
James has helped some of the most respected franchisors, retailers, and businesses across the country to shatter their previous sales records.
He is a celebrated marketing authority who trains business owners on how to create rapid, sustained growth in their business.
Understand Your Franchise Sales Objections
James breaks down the importance of having your entire franchise sales team know the top three objections leads have.
When your franchise developers all know the main objections and how to overcome, James explains the benefits this brings to your system.
Examples From The Franchise Sales Secrets Book
James shows real examples from his book, Franchise Sales Secrets. He displays charts and case studies around franchise sales techniques and productivity systems.
James Karl Butler’s insights and experiences provide listeners with a deeper understanding of franchise sales and development techniques. Tune in to gain valuable tips from this conversation!
Listen to the full episode now to hear more from James and the LFG Podcast team!