E10: The Digital Tools That Franchisors Need! With Jam Hashmi

Hosts: Michael Hyam and Liane Caruso  
Guests: Jam Hashmi, CEO of Franchise Soft and Clicktecs

This episode features Jam Hashmi, CEO of Franchise Soft and Clicktecs, discussing the digital tools that franchisors need. Plus a deep dive into the evolution of CRM systems and franchise management tools.

The conversation highlights the transition from basic databases and fax machines to advanced CRMs integrated with automation and AI. 

Jam emphasizes the importance of document storage for compliance, the benefits of a single source of truth for franchise operations, and the automation of franchise sales processes, training, and financial tracking. 

The discussion also touches on the significance of integrating various systems for efficient franchise management and concludes with a look at upcoming franchise events.

Podcast Summary: The Digital Tools That Franchisors Need with Jam Hashmi

KEY TOPICS DISCUSSED

Evolution of CRM Systems

From Fax to AI Integration: Jam Hashmi discusses the evolution of CRMs from simple databases to advanced systems that incorporate automation and AI, significantly enhancing franchise management.

Document Storage and Compliance

The importance of robust document storage systems is emphasized, particularly for ensuring compliance and maintaining standardization across franchise operations.

Automation in Franchise Operations

Streamlining Processes: The episode explores how automation can streamline various aspects of franchise management, including sales processes, communication, and training.

Centralized Ticketing Systems

Jam highlights the benefits of having a centralized ticketing system to manage franchisee requests and support, which improves operational efficiency.

Franchise Management Features

Comprehensive Tools: Key features that franchisors should look for in a management system include CRM for franchise sales, franchisee management, onboarding, training, and financial tools.

Royalty Management: Jam shares a case study where automation of royalty fee calculations significantly reduced the time spent on manual processes, underscoring the importance of accurate financial tracking.

AI in Financial Processes

The potential for AI to further automate and improve financial processes in the future is discussed, highlighting the ongoing innovation in franchise management systems.