Hour one: Pick the problem, not the market.
You don't choose a target audience. You choose a problem, and the problem tells you who the audience is. You'll use Claude to interrogate your own brand until you can state the problem you solve so clearly a stranger could repeat it back. Then you'll write your brand's ONE core belief. The thing every piece of marketing you make from now on has to move people toward. If they believe it, they buy. If they don't, nothing else matters.

Hour two: Get good at the diagnosis.
Nobody accepts your solution until they agree with your read on WHY they have the problem. Weak marketers sell the transformation. Good ones explain the cause. You'll build a Claude Project that holds your diagnosis, your methodology, and your voice, so every ad, email, and post that comes out of it starts from the same place. Then you'll write an ad that's actually good and we'll talk about why most AI-written ads aren't. (Spoiler: they skip the diagnosis and jump straight to "book a call.")

Hour three: Give every piece of content a job.
Content pillars are dead. Every post, every ad, every email should knock down one of the four uncertainties stopping your audience from buying. You'll name your four. Then you'll build a full campaign around them, start to finish, in Claude, and leave with it. We'll get into image generation across Claude, ChatGPT, and Gemini, and which one to use for what, so the campaign isn't just words in a doc.

Hour four: Fix the real problem. Then get your life back.
You'll bring your actual marketing data and figure out what problem you're really trying to solve. Hint: it's usually not the one on the agenda. Most of the time you don't have a strategy problem. You have a data problem. You haven't collected enough to know whether anything is working, so you keep changing strategy instead. We'll fix that. Then you'll organize your marketing planning so it stops living in your head, and build your own agent that keeps you on track and nags you the way a good assistant would.